itsubishi Electric Corporation (President and CEO: Tamotsu Nomakuchi) announced that they have developed a new Liquid Crystal Display (LCD) which incorporates two new technologies. The first is called "Compression Feed-forward Driving" (cFFD), a technology that produces a clear, moving picture display. The other is called "Natural Color Matrix" (NCM), a color management technology. Mitsubishi Electric will demonstrate their new LCDs at a booth at the Windows Hardware Engineering Conference 2003 (WinHEC). In addition, Mitsubishi Electric will announce their moving picture display technology and color management technology at the Society for Information Display 2003 Conference (SID 2003), which starts May 18 in Baltimore. Mitsubishi Electric is involved in a wide range of research activities, such as contributing to the establishment of international standards for display technologies, etc. When compared to CRTs, the current LCD has some problems regarding its moving picture display at high response rate or its delicate color reproduction capabilities. Thanks to Mitsubishi Electric's new cFFD and NCM technologies, fine moving pictures can now be displayed and natural colors can be reproduced on LCDs, as briefly explained below.

"We are thrilled Mitsubishi Electric is taking display technology to the next level," said Rick Thompson, corporate vice president of the Windows Extended Platforms Group at Microsoft Corp. "We believe that such advancements will enable the PC and Windows to deliver a higher level of customer satisfaction and new usage scenarios."

In LCDs, there is a problem when viewing a moving picture. That is, the picture is not displayed very clearly on LCDs compared to for example, the same picture displayed on a CRT monitor. This is caused by the longer response time used by LCDs. To solve this a technology to decrease the response time had to be conceived. Now, Mitsubishi Electric has, by using a system which incorporates cFFD technology that controls an acceleration voltage supply with the smallest frame memory size and by utilizing their exclusive picture compression technology, established such shorter response times for LCDs with clear moving picture display capability.

Currently, it is difficult to eliminate all the color differences that exist between display systems. However this new NCM will drastically eliminate these differences more than ever before. It also provides standard color environments, i.e. sRGB by allowing color data exchanges between different display systems based on a common color environment. With NCM, any preferred color features can now be reproduced between, for example, TV, DVD and Standard settings, from one mode to another, easily.

Mitsubishi Electric plans to proceed in developing LCD panels that continue to support the Windows operating system.

About Mitsubishi Electric

With over 80 years of experience in providing reliable, high-quality products to both corporate clients and general consumers all over the world, Mitsubishi Electric Corporation (TSE:6503 - News) is a recognized world leader in the manufacture, marketing and sales of electrical and electronic equipment used in information processing and communications, space development and satellite communications, consumer electronics, industrial technology, energy, transportation and building equipment. The company has operations in 35 countries and recorded consolidated group sales of 3,639 billion yen (US$30.3 billion(1)) in the year ended March 31, 2003. For more information, visit http://global.mitsubishielectric.com

(1) At an exchange rate of 120 yen to the US dollar, the rate given by the Tokyo Foreign Exchange Market on March 31, 2003.

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